How is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021

Titre : How is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? Type de document : Mémoire Auteurs : Nolwenn BIORET, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ALIMENTATION ; COMMERCE ELECTRONIQUE ; EMBALLAGE ; VENTE A DISTANCE ; GESTION DE CRISE Résumé : COVID-19 and lockdown has shaken up consumers’ purchasing habits and accelerated the use of online commerce, including for food, which is however one of the industries that has the most difficulty developing online. The goal of this study is to understand how the pandemic has impacted the adoption of online food shopping - both for online grocery shopping and online food delivery. To answer this research question, this paper uses a qualitative method and in-depth interviews. The results show that COVID-19 acted as a trigger for late adopters to try online grocery shopping, and encouraged users of online food delivery to order more on these applications. However, most online food shopping new users have the intention to go back to their old habits when the pandemic ends and buy less their food online either because they have been disappointed or because the governmental restrictions will also allow them to go more outside. Online shopping stores and food delivery platforms can take advantage of this study to improve their service in order to retain these new consumers in the long term. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538527