Titre : |
How to rethink ephemeral festive events in a context where social proximity is under scrutiny? |
Type de document : |
Mémoire |
Auteurs : |
Antoine DARNET, Auteur |
Année de publication : |
2021 |
Importance : |
28 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CULTURE ; SANTE ; MARKETING INDUSTRIEL
|
Résumé : |
Despite its prohibition, the ephemeral festive event has never really disappeared. People have never stopped partying and seeking out this social relationship.
How can we rethink ephemeral festive events in a context where social proximity is under attack?
First of all, we will draw a portrait of the festive events market before the appearance of the COVID-19. Then we will try to draw a picture of the stakes of the festive structures in the current conjuncture, keeping in mind this notion of topicality and therefore we will accept that some of the notions approached in this dissertation will prove potentially incomplete at the time of its reading. Finally, we will evoke different solutions to preserve the ephemeral festive event and its economy while reducing the risks of transmission. |
Programme : |
MSc Cultural & Creative Industries |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538560 |