How artists use social media to melt the ice wall between the public and visual art? / Hairi HAIRI / 2021

Titre : How artists use social media to melt the ice wall between the public and visual art? Type de document : Mémoire Auteurs : Hairi HAIRI, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management RESEAU SOCIAL ; ART ; CHINE Résumé : This thesis focuses on offering Chinese visual artists a instruction to increase their chances of becoming social media influencers, so that the status of young Chinese artists and the level of art education of the general public progress as artists become more influential online. In this thesis, Lin Xi, an artist who has successfully become a social media influencer, is selected as a case study. This thesis provides a set of solutions to improve visual artist in China in terms of how to attract followers, how to manage followers, and how to expand business according to Lin Xi’s experience. Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538562