The influence of origin mentions on terroir products packaging: the example of camembert / Agathe BRETON / 2021

Titre : The influence of origin mentions on terroir products packaging: the example of camembert Type de document : Mémoire Auteurs : Agathe BRETON, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; CONTROLE QUALITE ; EMBALLAGE ; FROMAGE SECTEUR Résumé : Origin mention on product packaging can lead to different perceptions of a product. This paper proposes an analysis of the perceptions and purchase intentions for a specific cheese: the camembert.A quantitative study was conducted to research the possible link between an origin mention and consumers’ perception of camembert.The study used three similar camembert packaging with different origin mentions: one with a traditional origin, one with an alternative origin, and one with no origin. Participants were asked several questions about their product perception and purchase intention regarding each of the three packagings.The statistical analysis showed no significant results regarding the influence of the origin mention in general, but it showed that mentioning the traditional origin has a positive impact. On the contrary, mentioning another origin, that is less linked with the tradition will attenuate the effect. Some moderators have also been tested, and it showed that knowledge about the product leads to a preference for the AOC. The results lead to the conclusion that consumers prefer the camembert de Normandie and that it is linked to the origin mention. However, mentioning the origin not always has a positive effect. Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538577