Does the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? / Isabelle COURTOIS / 2021

Titre : Does the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? Type de document : Mémoire Auteurs : Isabelle COURTOIS, Auteur Année de publication : 2021 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management EMOTION ; MARKETING SENSORIEL ; COMPORTEMENT DU CONSOMMATEUR Entreprise VISUAL Résumé : The problematic of this dissertation deals with the impact of a consumer's sight that can influence his emotions related to a festive consumption of Champagne. In other words, the purpose of the study is to demonstrate that sight, and therefore what involves the visual aspect of the product, can influence our perception and judgment, and thus provoke certain emotions. We will talk about happy and festive emotions. The objective is to demonstrate how some of our senses, such as sight, can have an impact on our emotions in relation to a product. For this, the method used is a qualitative analysis method. In other words, interviews were conducted with 11 individuals, 6 women and 5 men. The interviews lasted between 10 and 20 minutes and allowed us to establish whether the research problem will be validated or not. The results show that individuals have their own perception of Champagne. Some are better able to talk about it than others, they have more knowledge, which allows them to see certain things that a person who knows less about the subject cannot see. However, both points of view are interesting and allow us to establish whether or not the sense of sight plays a role in this festive consumption of Champagne. Several common points have emerged from this analysis, and we can see that sight has its share of responsibility in the consumer's emotions during a festive consumption of Champagne. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538578