Titre : |
To what extent do social media affect the consumption of food supplements and health behaviour of their consumers? |
Type de document : |
Mémoire |
Auteurs : |
Romain SANTANDER, Auteur |
Année de publication : |
2021 |
Importance : |
24 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CONSOMMATEUR ; CONSOMMATION ; ALIMENTATION ; RESEAU SOCIAL
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Résumé : |
The aim of this dissertation is to study the links between food supplements, social media and healthy habits and to see if some factors have an influence on one another. To do so, the following paper is organized in 3 parts.
The first one is a literature review which is also divided in three parts. The aim is to give an overall view of the relations between social media, food supplements and healthy habits in the scientific literature. The first part tackles social media as places of influence and of information which lead to trends of consumption and influence on the behaviour of people that belong to same communities on those networks. The second part analyses the influence of social media on the food consumption of their users including the food supplements and demonstrate the impact on some physical aspects like BMI, skin or hair. The third part is about the food supplements and if they represent more risk for the consumers than benefits due to lack of control of authorities and ethic from the companies.
This development is meant to give a base of theory and to establish a first answer to the problematic. To confront the theory a study has been conducted over 167 French people of different ages and different social-economic background. The aim of this study is to validate or to invalidate three hypotheses which come from the literature review.
The analyse of the results lead to a final discussion to compare the findings of the literature review with the answer regarding the hypotheses.
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Programme : |
MSc Digital Expertise for Marketing |
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