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Titre : |
Open Innovation: challenges of the Luxury Sector |
Type de document : |
Mémoire |
Auteurs : |
Hanaëlle BARNET, Auteur |
Année de publication : |
2021 |
Importance : |
26 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management INDUSTRIE DU LUXE SECTEUR ; INNOVATION
|
Résumé : |
Open innovation is in full expansion, developed in many sectors, and is becoming more and more important in the luxury and fashion industries. Large luxury groups are looking to reinvent themselves and adapt to new generations while remaining trendy and at the forefront of innovation. This study examines and shows the importance of open innovation in the strategies of these companies. The interviews conducted have shown that it is a process that requires time and expertise as Agorize, a company interviewed for this topic, can offer. The discussion issued in this file is to reinforce the efforts made concerning innovation, which is a real asset, and which makes large companies more and more attractive in the eyes of new consumers and especially the millennials. |
Programme : |
MSc Entrepreneurship & Innovation |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538620 |
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