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Auteur Cai HAIJIE |
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User growth model of e-dommerde industry / Cai HAIJIE / 2021
Titre : User growth model of e-dommerde industry : Taking Pinduoduo as an example Type de document : Mémoire Auteurs : Cai HAIJIE, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; MARKETING ACHATRésumé : Pinduoduo has accumulated a large number of active users based on the above-mentioned "group + low price" development model and the use of the social attributes of the WeChat platform, and it has rapidly emerged from cities below the second and third tiers. Some people think that the social e-commerce represented by Pinduoduo is the future development trend of e-commerce, while others believe that the rise of Pinduoduo relies on inferior products, and the consumption degradation represented by it will inevitably be hidden by historical trends. This article hopes to find some new ways for the e-commerce platform to increase the number of users and increase user activity through the analysis of Pinduoduo’s user growth model and marketing model, thereby activating the existing e-commerce market. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538642
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