Titre : |
The relationship between consumption stucture and chinese local cosmetic brands : Why are the Chinese local cosmetic brands rising rapidly? |
Type de document : |
Mémoire |
Auteurs : |
Jiayi ZHANG, Auteur |
Année de publication : |
2021 |
Importance : |
40 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management CHINE ; CONSOMMATION ; COSMETIQUE ET PARFUMERIE SECTEUR
|
Résumé : |
This dissertation mainly studied the relationship between de-over consumption and the rise of domestic brands in China, and the research question included the main factors that affect consumers to buy domestic beauty makeup products. In this dissertation, quantitative research method was adopted to randomly select consumers in the form of questionnaire. The participants were mainly students who are from 18 years old to 25 years old. Product efficacy, brand reputation and after-sales service are the three main influencing factors of purchasing domestic brands in China. It can also be seen from the data that most young consumers in China have obvious intention to buy domestic beauty makeup products. |
Programme : |
MSc Marketing French Excellence |
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