Do recommendation systems only reflect consumer preferences or do they shape them? / Alexandre CONSTANT / 2021

Titre : Do recommendation systems only reflect consumer preferences or do they shape them? Type de document : Mémoire Auteurs : Alexandre CONSTANT, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ANALYSE QUANTITATIVE ; COMPORTEMENT DU CONSOMMATEUR Entreprise NETFLIX Résumé : This research work seeks to discover if recommendation systems can influence the preferences of their users or not. It turns out that the phenomenon of personalization using recommendation algorithms is quite well known by users and that many of them use it. There is an influence of these systems on the content watched but especially on the quantity. The sample of people interviewed recognizes that these recommendation systems can isolate individuals in the long run and lock them into their dominant preferences. Many of them think that the use of recommendation systems is rather beneficial for the user because it allows quick access to content likely to please him, but that it can eventually jeopardize creativity and diversity in series or movies productions. If it is difficult to say clearly if recommendation systems can shape the preferences of their users, it is undeniable that they have an influence on their consumption and that in the long term, in several years, they will perhaps have more measurable consequences on the generations that have grown up with platforms like Netflix. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538656