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Auteur Alix VANOVERBERGHE |
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To what extent do different elements referring to "made in France" on packaging influence consumer perception of a product and purchase intention? / Alix VANOVERBERGHE / 2021
Titre : To what extent do different elements referring to "made in France" on packaging influence consumer perception of a product and purchase intention? Type de document : Mémoire Auteurs : Alix VANOVERBERGHE, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; FRANCE ; MARKETING ACHATRésumé : The geographical indications on the origin of a product affect the consumer. These mentions act as a stimulus and send a signal to the consumer. The “Made In” label is intimately linked to the images, knowledge and perceptions that the consumer has of the country. These indications tend to affect consumer behavior, particularly in terms of product perception and purchase intention.
This dissertation, dealing with the case of France as country of origin, is intended to be complementary to the previous researches by taking into account, in addition to the traditional label "Made in”, other elements highlighting the country of origin. Among them, we chose the label Origine France Garantie, a mention “Savoir-Faire Français” with the colors of France and a cock, national emblem also decorated with the blue, white and red colors.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538658
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