Impact of green marketing in agribusiness and consequences on its customers in France / Clara SAVY / 2021

Titre : Impact of green marketing in agribusiness and consequences on its customers in France Type de document : Mémoire Auteurs : Clara SAVY, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; ECOLOGIE ; MARKETING ENVIRONNEMENTAL ; PRODUIT ALIMENTAIRE DIVERS SECTEUR Résumé : Through this report, we are going to analyze new consumer behavior in the agri-food sector and how agri-food companies can adapt their green marketing to best meet them. It will focus on the environmental and societal commitment of consumers; consumers are facing a real ecological awareness and this is reflected in different ways. It will also show what consumers expect from food companies and how they can react to these new trends. A qualitative study was carried out to directly contact consumers in order to better understand and apprehend their motivations and obstacles to the purchase of plant-based and organic products. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538661