How can beauty brands stand out on Instagram to improve the relationship with the consumer? / Eve-Marie DUQUENNE / 2021

Titre : How can beauty brands stand out on Instagram to improve the relationship with the consumer? Type de document : Mémoire Auteurs : Eve-Marie DUQUENNE, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management BEAUTE ; INFLUENCEUR ; RESEAU SOCIAL Entreprise INSTAGRAM Résumé : Instagram represents the social media of today with a complete holistic experience thanks to multiple different possible formats that attract companies practising inbound marketing. The aim of this paper is to understand how to ensure that inbound marketing does not convert to outbound marketing and develop into invasive marketing. Now, all brands, and especially beauty brands, have invested in the platform and are visible everywhere with advertisements and influencers. In order to do so, companies need to have a good knowledge of their target audience and of the channel they are using. This paper aims to depict this by giving an understanding of Instagram and the Instagram users and their interests. It also provides some solutions to companies so that they manage to utilise Instagram, and be able to adapt and blend their marketing communication in order to succeed in gaining the interest of their target audience. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538664