The Oxford Handbook of Luxury Business / Pierre-Yves DONZE / Oxford : OXFORD UNIVERSITY PRESS (2022)  

Titre : The Oxford Handbook of Luxury Business Type de document : e-book Auteurs : Pierre-Yves DONZE, Auteur ; Véronique POUILLARD, Auteur Editeur : Oxford : OXFORD UNIVERSITY PRESS Année de publication : 2022 Importance : 649 p. ISBN/ISSN/EAN : 978-0-19-093224-4 Langues : Anglais (eng) Mots-clés : Management PRODUIT DE LUXE ; PRODUCTION ; DISTRIBUTION Résumé : his innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability.The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539106