Profitable solutions to reduce the environmental impact of packaging in the French food industry / Soizic KERLEGUER / 2021

Titre : Profitable solutions to reduce the environmental impact of packaging in the French food industry Type de document : Mémoire Auteurs : Soizic KERLEGUER, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ECOLOGIE ; GRANDE DISTRIBUTION SECTEUR Résumé : In the 50's, the first plastic products were launched on the market. Production then increased exponentially: from one ton in 1950 to 200 million tons in 2000. Today, almost 400 million tons of plastic are produced each year and it is estimated that more than 600 million tons will be produced by 2030! Packaging is a major contributor to this disproportionate production through single-use packaging. This consumption can have real consequences on the environment and the survival of species and the people in France are aware of this. Indeed, consumers feel more and more concerned by the environmental issue and expect brands to commit themselves to reduce the packaging, whether plastic or not, of their products. National food brands distributed in supermarkets and hypermarkets have until now depended on packaging, which facilitates industrialization, offers real functional advantages and provides essential support for marketing. Today, packaging is an ecological dilemma: environmental pressure is encouraging companies to integrate the environmental objective into the packaging design process. And on the other hand, brands are looking for performance in the marketing functions of packaging to face the strong competition. Nevertheless, packaging design techniques and alternatives have evolved along with the French consumers' demands in the context of the upcoming environmental crisis. We wonder then what are the real impacts of packaging on the environment and what are the answers that companies should bring towards society. All this must be done without risking losing customers and even taking the opportunity to reach new consumers. Therefore, how should national brands rethink their products packaging to reduce their environmental impact? Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539247