Developing and creating viable relationships between local producers and large French food retailers / Thomas EVRARD / 2021

Titre : Developing and creating viable relationships between local producers and large French food retailers Type de document : Mémoire Auteurs : Thomas EVRARD, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management PRODUCTION AGRICOLE ; RELATION Résumé : Today, French consumers' interest in local products is more than a fad. It is now possible to talk about a real trend that tends to intensify over the years. The COVID crisis has reminded us that French production and especially local production is essential in the daily life of a lot of French people. Many initiatives are being taken by local producers, for instance traditional markets, farm sales or local producers' shops but also new sales methods developed by these small producers such as the "Rûche Qui Dit Oui" or even the "Drive fermiers". For a long time dissociated from the large retail, these local suppliers have aroused a great deal of interest in recent years on the part of giants such as Leclerc, Système U or Carrefour. This attraction can be explained by the increasing demand from consumers who are appealed by the many positive points that local products offer. Despite this growing demand and a clear willingness on the part of local producers and retailers to work together, there are still many problems. Our results indicate that this is a win-win relationship and that both parties stand to gain for several reasons that we will highlight below. However, this young relationship needs to be improved. This is confirmed by the qualitative study which has been conducted, showing hat the local trend is comparable to the organic trend that the large retail experienced a few years ago. Thus, most of the respondents agree that this relationship is more than promising but that new implementations (drive, impacting operations of promotion…) must be made in order to eliminate, for instance, the various obstacles that may exist today. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539250