| Titre : |
Marketing Fashion |
| Type de document : |
Livre |
| Auteurs : |
Harriet POSNER, Auteur |
| Editeur : |
LAURENCE KING PUBLISHING |
| Année de publication : |
2011 |
| Importance : |
224 p. |
| Présentation : |
ill. |
| ISBN/ISSN/EAN : |
978-1-85669-723-1 |
| Prix : |
32 EUR |
| Note générale : |
Bibliogr. p. 212-217, Glossaire, Index |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
PRODUIT DE LUXE ; MARKETING STRATEGIQUE ; MERCHANDISING ; HAUTE COUTURE SECTEUR ; MODE
|
| Résumé : |
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product developpement. Marketing is a vital component of the industry supply-chain and understanding of its importance and role is essential for those planning a career in fashion.
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding. The book explains key theoretical concepts, illustrating how they are apllied in practise within the global fashion and retail industry. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaings. The book is designed to appeal to fashion students as well as those contemplating a career within the fashion industry. |
| Permalink : |
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Marketing Fashion / LAURENCE KING PUBLISHING (2011)
