Retail sales promotion and consumer beha... - Catalogue Library Neoma Business School

Retail sales promotion and consumer behavior / Gopal DAS / LAMBERT ACADEMIC PUBLISHING (2013)

Titre :	Retail sales promotion and consumer behavior : An Indian perspective
Type de document :	Livre
Auteurs :	Gopal DAS, Auteur
Editeur :	LAMBERT ACADEMIC PUBLISHING
Année de publication :	2013
Importance :	96 p.
ISBN/ISSN/EAN :	978-3-659-36958-2
Prix :	60 EUR
Note générale :	Bibliogr. p. 78-82
Langues :	Anglais (eng)
Mots-clés :	Management COMMERCE DE DETAIL ; COMPORTEMENT DU CONSOMMATEUR ; INDE
Résumé :	he adoption of a liberalized retail trade policy for rapid economic development by the Indian government has brought about dramatic prosperity in the Indian organized retail industry. This development in Indian retail environment attracts both domestic as well as international retail players to invest in India. As a result, the Indian retail market is becoming competitive. With the objectives to arrest more footfalls, increase scale figures and market share, retailers are developing and implementing new and innovative sales promotional tools. This book tries to investigate how retail sales promotion influences retail sales figure and Indian consumer behavior.
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