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Titre : |
Barefoot spirit [The] : how hardship, hustle, and heart built America's #1 wine brand |
Type de document : |
Livre |
Auteurs : |
Michael HOULIHAN, Auteur ; Bonnie HARVEY, Auteur ; Rick KUSHMAN, Auteur |
Editeur : |
EVOLVE |
Année de publication : |
2013 |
Importance : |
XVI-275 p. |
ISBN/ISSN/EAN : |
978-0-9882245-4-4 |
Prix : |
20 EUR |
Langues : |
Anglais (eng) |
Mots-clés : |
Management CARRIERE ; VIN SECTEUR ; ETATS-UNIS D'AMERIQUE ; ENTREPRENEURIAT ; CHEF D'ENTREPRISE ; ETUDE DE CAS ; BIOGRAPHIE
|
Résumé : |
When Michael Houlihan and Bonnie Harvey started Barefoot Wines in their laundry room in 1985, they had no money or experience, but they made up for that with creativity, resourcefulness, guts and grit. By the time they sold the brand in 2005, they'd won a ton of awards and helped transform an entire industry from stuffy and intimidating to fun, casual, and socially aware. The Barefoot spirit is a surprising, enlightening and entertaining guidebook for anyone in business and a great read for everyone who loves a rag-to-riches tale. It's a case study, an idea book, and a snapshot of the American spirit West Coast style. |
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