| Titre : |
Transformational Sales : Making a Difference with Strategic Customers |
| Type de document : |
Livre |
| Auteurs : |
Philip KOTLER, Auteur ; Marian DINGENA, Auteur ; Waldemar PFOERTSCH, Auteur |
| Editeur : |
Berlin : SPRINGER-VERLAG |
| Année de publication : |
2015 |
| Importance : |
162 p. |
| ISBN/ISSN/EAN : |
978-3-319-20605-9 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
GESTION DU MARKETING ; MERCHANDISING ; PRODUIT
|
| Résumé : |
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=555583 |
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