Titre : |
Technology entrepreneurship : bringing innovation to the marketplace |
Type de document : |
Livre |
Auteurs : |
Natasha EVERS, Auteur ; James CUNNINGHAM, Auteur ; Thomas HOHOLM, Auteur |
Editeur : |
New York : PALGRAVE MACMILLAN |
Année de publication : |
2014 |
Importance : |
XXX-394 p. |
ISBN/ISSN/EAN : |
978-1-137-02010-9 |
Prix : |
55 EUR |
Note générale : |
Bibliogr. en fin de chap. Index |
Langues : |
Anglais (eng) |
Mots-clés : |
Management ENTREPRENEURIAT ; INNOVATION TECHNOLOGIQUE ; CREATION D'ENTREPRISE ; INNOVATION ; ETUDE DE CAS ; MARKETING STRATEGIQUE
|
Résumé : |
Technology entrepreneurship-Bringing innovation to the marketplace provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit and/or social ends.
Blending together theory, policy and pratice in a manner that is accessible to readers with little knowledge of business commercialisation, it offers a framework for understanding the trepreneurial process for technological ideas. The book gives students a comprehensive insight and guidance into the specialised field of "technopreneurship". It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. |
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