| Titre : |
Marketing |
| Type de document : |
Livre |
| Auteurs : |
Paul BAINES, Auteur ; Chris FILL, Auteur |
| Mention d'édition : |
Third edition. |
| Editeur : |
OXFORD UNIVERSITY PRESS |
| Année de publication : |
2014 |
| Importance : |
XXVIII-737 p. |
| ISBN/ISSN/EAN : |
978-0-19-965953-1 |
| Prix : |
68 EUR |
| Note générale : |
Bibliogr. en fin de partie. Index |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MARKETING DIRECT ; MARKETING STRATEGIQUE ; GESTION DU MARKETING ; STRATEGIE
|
| Résumé : |
How do marketers develop strong customer relationships and customer value?
How do organizations change the perceptions and behaviours of potential customers?
How can the power of social media be harnessed in business today?
Take your chance to find out what marketers really do, and how the marketing function continuously evolves in today's ever-changing business environment.
Experts in their fields, Paul Braines and Chris Fill draw on a wide range of real-life situations and exciting campaigns employed by international organizations to show you how leading marketing practitioners throughout the world have overcome challenges and uncovered opportunities to successfully build competitive advantage and create value.
Combining the latest ideas and research in the marketing field together with unique insights into the realities of marketing in the modern world, this book brings marketing theory to life and provides you with the essential tools that you'll need to become a top marketer. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155492 |
Marketing / OXFORD UNIVERSITY PRESS (2014)
