Business strategy - Catalogue Library Neoma Business School

Business strategy / John-Christopher SPENDER / OXFORD UNIVERSITY PRESS (2014)

Titre :	Business strategy : managing uncertainty, opportunity, and enterprise
Type de document :	Livre
Auteurs :	John-Christopher SPENDER, Auteur
Editeur :	OXFORD UNIVERSITY PRESS
Année de publication :	2014
Importance :	XXIV-314 p.
ISBN/ISSN/EAN :	978-0-19-968654-4
Prix :	35 EUR
Note générale :	Bibliogr. p. 296-303. Index
Langues :	Anglais (eng)
Mots-clés :	Management PLANIFICATION STRATEGIQUE ; STRATEGIE ; EFFICACITE
Résumé :	Emphasising that firms face uncertainties and unknowns, this book argues that the core of strategic thinking and processes rests on the organization and its leaders developing newly imagined solutions to the opportunities that these uncertainties open up. It presents new approaches for managers, consultants, strategy teachers and students
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