True alignment - Catalogue Library Neoma Business School

True alignment / Edgar PAPKE / AMACOM AMERICAN MANAGEMENT ASSOCIATION (2014)

Titre :	True alignment : linking company culture with customer needs for extraordinary results
Type de document :	Livre
Auteurs :	Edgar PAPKE, Auteur
Editeur :	AMACOM AMERICAN MANAGEMENT ASSOCIATION
Année de publication :	2014
Importance :	XII-224 p.
ISBN/ISSN/EAN :	978-0-8144-3336-2
Prix :	23 EUR
Note générale :	Index
Langues :	Anglais (eng)
Mots-clés :	Management CULTURE ORGANISATIONNELLE ; SOCIOLOGIE DES ORGANISATIONS ; GESTION DE LA RELATION CLIENT
Résumé :	Alignment is the single most critical business challenge for any organization and its leaders. A blueprint for businesses of all types and sizes, this title reveals how to: decipher customer expectations; define the brand as a solution to the customer's needs; and turn the unique selling proposition into the mission.
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