Résumé : |
Adopting an innovative, open-learning approach to introduce the main principles of financial management in an accessible, non-technical way, this fully updated seventh edition provides a unique focus on the practical application of financial management and its role in decision making.
New to this edition:
increased coverage of managing for shareholder value
additional activities throughout to help reinforce key points
increased coverage of the functioning of stock markets
more diagrams to help assist understanding
updated real world examples
Visit www.pearsoned.co.uk/atrill to utilise a rich variety of online resources for lecturers and students.
The text is ideal for undergraduates from a non-finance/accounting discipline taking an introductory module in financial management, and postgraduate students on courses such as the ACCA Diploma in Financial Management, Diploma in Management Studies and MBA programmes. The text is also suitable for finance and accounting students as a foundation for further study. |