What impact has the health crisis had and does it have on the eating behavior of French consumers? / Claire LE GUILLARD / 2022

Titre : What impact has the health crisis had and does it have on the eating behavior of French consumers? Type de document : Mémoire Auteurs : Claire LE GUILLARD, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATION ; DISTRIBUTION Résumé : This dissertation is an opportunity for me to inquire, study, and learn from a situation that speaks to me and is linked to my professional future.Having merchant parents, I grew up in the middle of mass consumption and I very quickly tried to understand the behavior of the customer during his buying journey. Little by little, I developed an attraction for mass consumption and therefore all of my professional experiences are linked to it.Having a professional profile very focused on this environment, I wanted to follow the logic of focusing my dissertation on mass consumption with a focus on consumer behavior. In addition, having worked in mass distribution in the midst of the covid crisis, I was able to analyze the first impacts, conscious or unconscious, of the health crisis on consumer purchases.As a result, I wanted to link my curiosity to my professional experiences by studying the impact of covid on the behavior of the French consumer by focusing on the consumer's food behavior. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562048