How can a life insurance company target new customers by renewing its product range ? / Martin BAUDOUIN / 2022

Titre : How can a life insurance company target new customers by renewing its product range ? Type de document : Mémoire Auteurs : Martin BAUDOUIN, Auteur Année de publication : 2022 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management ASSURANCE VIE ; CAPITAL ; GESTION DE PORTEFEUILLE Résumé : The concept of life insurance has existed for over 350 years. This idea was born thanks to an Italian financier, Lorenzo TONTI, who, with the support of Cardinal Mazarin, created associations of people who pooled their capital in order to invest over a limited period of time Today there are over 54 million life insurance policies held by just over 38 million people. Life insurance offers an alternative to traditional investments The field of life insurance took a long time to develop, as it was not until 1938 that an insurance code was created for life insurance. In 1976, a new code was issued to reorganise the sector and put an end to the "legal bazaar".Life insurance has seen an acceleration in recent years, particularly because of the problem of retirement and concerns about the near future. It offers an alternative way of building up a pension, in particular through the Individual Retirement Savings Plan (PER).Life insurance has taken a turn for the better over the last 20 years with the decline of the euro fund and the rise of multi-support contracts that allow subscribers to seek returns on the financial markets on the advice of professionals. These contracts have become the main means of saving for the French, ahead of other alternatives with low returns, such as « Livret A » savings accounts.Lately, the crisis of ageing member portfolios has pushed the various companies in the sector to review their strategies. They are now trying to renew them, in particular by turning towards a younger clientele and by offering new REPRODUCTION products to attract them. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562052