Influence of COVID-19 on consumer behavior in different spheres of luxury industries: / Sofiya SHIGAPOVA / 2022

Titre : Influence of COVID-19 on consumer behavior in different spheres of luxury industries: : how has customer behavior changed towards consumption of goods or services of the luxury segment during COVID-19? Type de document : Mémoire Auteurs : Sofiya SHIGAPOVA, Auteur Année de publication : 2022 Importance : 69 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management COMMERCE DE DETAIL ; COMMERCE ELECTRONIQUE ; MODE Résumé : The purpose of this study is to find out whether the behavior of buyers has changed in relation to purchases of luxury goods/services during COVID-19 by investigating this issue from two sides: the «customers» and the «sellers» side. To study the research topic more deeply, 10 in-depth interviews were conducted, with 5 respondents from the "buyers" side and 5 respondents from the «sellers» cohort. Based on the results of these interviews, it was revealed that people's behavior towards luxury goods/services did not significantly change during the pandemic. That is, the frequency of purchases of luxury goods and services has remained. Most likely, this result was influenced by the fact that the sample of respondents was mainly (three respondents out of five) from the same city, with a population of 1.5 million people, that is, a relatively small city. This may be an insight that living in small towns has not changed significantly during the pandemic. As for the "sellers" side, it was revealed that the business providing luxury segment services, in particular the restaurant business and cosmetology, suffered the most during the pandemic, but after the lifting of restrictive measures, they felt a very high demand for their services, if we talk about a business that sells luxury goods, the situation there was much more stable. The research is based on the following question: how has customer behavior changed towards consumption of goods or services of the luxury segment during COVID-19? Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562063