Comme des Garçoson (CDG) with the Chinese market / Xinyi WANG / 2022

Titre : Comme des Garçoson (CDG) with the Chinese market Type de document : Mémoire Auteurs : Xinyi WANG, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management CHINE ; MARKETING DE LA DISTRIBUTION ; MODE Résumé : The nickelization of fashion design is an inevitable trend that will occur when material and spiritual culture reaches a certain level of prosperity, and has already begun in Europe and the United States since the 1980s and 1990s, while China is a new phenomenon in the last decade. In developed countries in Europe and America, the rise of Japanese designers from Paris in the 1980s, the rise to fame of the Six Gentlemen in Antwerp, Belgium in the 1990s, and the arrival of new designers in London and New York many years later in top international fashion brands, the power of niche designers and niche brands began to emerge.I will explore the reasons why this brand went from being unaccepted by the industry to becoming a highly acclaimed fashion brand in the West, as well as its current status and possible opportunities in the Chinese market, by looking at the typical Japanese niche designer Rei Kawakubo and her clothing brand Comme des Garçons' design style,company operations and marketing approach. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562065