In the launch phase, how to boost the visibility of a digital startup with limited financial resources? / Ilyas Mohamad EL HACHIMI / 2022

Titre : In the launch phase, how to boost the visibility of a digital startup with limited financial resources? Type de document : Mémoire Auteurs : Ilyas Mohamad EL HACHIMI, Auteur Année de publication : 2022 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management IMAGE DE MARQUE ; START-UP ; WEBMARKETING Résumé : This dissertation aims to highlight the difficulties that may face a startup when it is trying to promote itself, but also dig into the solutions that may exist. Regarding the limited aspect of the budget that can be evolved in it, there’s a real need for optimizing every action, having a good vision of what to do in the future, and also making good choices to avoid money wastage. This work will provide some key considerations that people that are launching a startup should have in mind, as well as, advice that would help them in such quest for more visibility. Furthermore, this dissertation will study and prove the importance of utilizing competitive intelligence to build efficient successful strategies at the early stages of a startup. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562216