What is the role of banks in the Corporate Social Responsibility (CSR) companies’ transition? / Marie-Matjilde HENRY / 2021

Titre : What is the role of banks in the Corporate Social Responsibility (CSR) companies’ transition? Type de document : Mémoire Auteurs : Marie-Matjilde HENRY, Auteur Année de publication : 2021 Importance : 43 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management BANQUE ; ECOLOGIE ; ECONOMIE INTERNATIONALE Résumé : The ratification of The Paris Agreement in 2015 by 196 Parties constrained international and national public authorities to set up legal obligations for companies in terms of CSR (Corporate Social Responsibility) (United Nations, n.d.-a). As the main economic actors of companies, banks have realized the importance of being part in this transition. This collective awareness in terms of CSR fosters to study and analyze this problematic: what is the role of banks in the CSR companies’ transition? Through a qualitative methodology based on a case study of BNP Paribas, three research questions were defined. The results obtained show that a continuous reorganization of banks is essential for the development of new projects in accordance with the needs and expectations of its clients in terms of CSR. Aware of the business interest for banks to take part in the CSR companies’ transition, several scandals have been identified by NGOs qualifying the projects as greenwashing. In conclusion, the role of banks in the CSR companies’ transition is double in terms ofpersonalized advice delivered to their clients and the deployment of CSR financial products adapted to their client needs - the role can be qualified as plural. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562220