What are the dynamics of the Luxury Home Decor market ? A customer-based approach. / Alice ROCHA / 2022

Titre : What are the dynamics of the Luxury Home Decor market ? A customer-based approach. Type de document : Mémoire Auteurs : Alice ROCHA, Auteur Année de publication : 2022 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management DECORATION ET FINITION SECTEUR ; PRODUIT DE LUXE ; CONSOMMATION Résumé : The luxury decoration market offers its customers a particularly elitist lifestyle : between rarity, design and precious materials, each product is designed to satisfy the specific needs of its consumers in search of intellectual elevation and comfort of life. The aim of this research is to understand the underlying factors of the luxury decoration consumer : his perception of the subject, his buying motivations and his customer journey. In order to establish a solid theoretical basis, the literature review revisits the concepts of consumer behavior in the luxury market, as well as the (sociological) theories of self-perception through the consumption of luxury goods. In a second step, we review the basics of the concept of decoration, and what the "luxury" dimension brings to this concept. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562223