For which reasons cosmetic brands pay particular attention to the composition of their products? / Eléonore DANET-GEORGES / 2022

Titre : For which reasons cosmetic brands pay particular attention to the composition of their products? Type de document : Mémoire Auteurs : Eléonore DANET-GEORGES, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management BEAUTE ; COSMETIQUE ET PARFUMERIE SECTEUR ; CHIMIE Résumé : Today more than ever, preserving the planet has become a priority, whether in France or internationally. However, you use every day without necessarily knowing it, cosmetic products which have a harmful impact on the environment. In fact, many cosmetic products contain components and packaging that have dramatic consequences on the environment when they are discarded or discharged into wastewater. In addition to this environmental impact, your skin and your health suffer the consequences. Nowadays, consumers are more and more careful about the components of the products they use and cosmetics brands have noticed this. This is why cosmetic product development teams are increasingly focused on the ingredients of their products and the materials of their packaging. More and more digital tools are being developed and allow today's consumers to know all the components of a product and their environmental impact. The competition is fierce and cosmetic brands must be irreproachable in their product composition. Passionate about cosmetics, I did my final year internship in a small-medium cosmetics company called NAOS. During this internship, I learned a lot about cosmetics and in particular the impact of eco-biology on cosmetics. I therefore want to participate in the design and launch of cosmetics that are healthier for our skin and for the environment. It is for this reason that I decided to study this phenomenon in depth and focus my end-of-year dissertation on this subject. All my work will consist in answering the following problem: " For which reasons cosmetic brands pay particular attention to the composition of their products?”. For this, I will first study the cosmetics market as well as the current trends emerging from it. Then I will make some hypotheses on the subject and thus conduct quantitative and qualitative studies that will reveal whether these are true or not. After having made a complete analysis of the data collected, I will be able to make recommendations. Finally, I will make a conclusion by briefly answering the problem stated just before. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562229