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Auteur Malay A. UPADHYAY |
Documents disponibles écrits par cet auteur (2)
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Modern Marketing Using AI : Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity / Malay A. UPADHYAY / BPB Publications (2021)
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Titre : Modern Marketing Using AI : Leverage AI-enabled Marketing Automation and Insights to Drive Customer Journeys and Maximize Your Brand Equity Type de document : e-book Auteurs : Malay A. UPADHYAY Editeur : BPB Publications Année de publication : 2021 ISBN/ISSN/EAN : 9789391030216 Note générale : copyrighted Langues : Anglais (eng) Résumé : Your guide to becoming a marketing guru and supercharge your brand with modern technologies.Key Features? Industry-led best practices and real-world examples of brand successes and failures.? Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success.? Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising.DescriptionHow can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence.What you will learn? Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base.? Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity.? Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience.? Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations.Who this book is forThis book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success.Table of ContentsSection 1: Understanding the Brand Journey1. The Importance of Brand Equity2. A Typical Brand Journey3. The Convergence of Marketing, Sales and Customer Success4. AI and the Future of MarketingSection 2: Attracting Customers5. Validating Your Brand and Product6. Brand Identity7. Brand Awareness – Web Presence8. Brand Awareness – Social Media9. Brand Awareness – Online AdsSection 3: Winning the Customers10. Operational Alignment and Automation11. Brand Credibility12. Brand Engagement13. Selling StrategiesSection 4: Turning the Customers into Fans14. Customer Onboarding15. Brand Receptivity16. Brand Resonance17. How to Prepare for the AI Era Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88939148 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565193 Artificial Intelligence for Managers : Leverage the Power of AI to Transform Organizations & Reshape Your Career (English Edition) / Malay A. UPADHYAY / BPB Publications (2020)
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Titre : Artificial Intelligence for Managers : Leverage the Power of AI to Transform Organizations & Reshape Your Career (English Edition) Type de document : e-book Auteurs : Malay A. UPADHYAY Editeur : BPB Publications Année de publication : 2020 ISBN/ISSN/EAN : 9789389898385 Note générale : copyrighted Langues : Anglais (eng) Résumé : Understand how to adopt and implement AI in your organization Key Features 7 Principles of an AI JourneyThe TUSCANE Approach to Become Data ReadyThe FAB-4 Model to Choose the Right AI SolutionMajor AI Techniques & their Applications: - CART & Ensemble Learning - Clustering, Association Rules & Search - Reinforcement Learning - Natural Language Processing - Image Recognition Description Most AI initiatives in organizations fail today not because of a lack of good AI solutions, but because of a lack of understanding of AI among its end users, decision makers and investors. Today, organizations need managers who can leverage AI to solve business problems and provide a competitive advantage. This book is designed to enable you to fill that need, and create an edge for your career.The chapters offer unique managerial frameworks to guide an organization's AI journey. The first section looks at what AI is; and how you can prepare for it, decide when to use it, and avoid pitfalls on the way. The second section dives into the different AI techniques and shows you where to apply them in business. The final section then prepares you from a strategic AI leadership perspective to lead the future of organizations.By the end of the book, you will be ready to offer any organization the capability to use AI successfully and responsibly - a need that is fast becoming a necessity.What will you learn Understand the major AI techniques & how they are used in business.Determine which AI technique(s) can solve your business problem.Decide whether to build or buy an AI solution. Estimate the financial value of an AI solution or company.Frame a robust policy to guide the responsible use of AI. Who this book is for This book is for Executives, Managers and Students on both Business and Technical teams who would like to use Artificial Intelligence effectively to solve business problems or get an edge in their careers.Table of Contents 1. Preface2. Acknowledgement3. About the Author4. Section 1: Beginning an AI Journey a. AI Fundamentals b. 7 Principles of an AI Journey c. Getting Ready to Use AI5. Section 2: Choosing the Right AI Techniques a. Inside the AI Laboratory b. How AI Predicts Values & Categories c. How AI Understands and Predicts Behaviors & Scenarios d. How AI Communicates & Learns from Mistakes e. How AI Starts to Think Like Humans 6. Section 3: Using AI Successfully & Responsibly a. AI Adoption & Valuation b. AI Strategy, Policy & Risk Management 7. Epilogue About the AuthorsMalay A. Upadhyay is a Customer Journey executive, certified in Machine Learning. Over the course of his role heading the function at a N. American AI SaaS firm in Toronto, Malay trained 150+ N. American managers on the basics of AI and its successful adoption, held executive thought leadership sessions for CEOs and CHROs on AI strategy & IT modernization roadmaps, and worked as the primary liaison to realize AI value on unique customer datasets. It was here that he learnt the growing need for greater knowledge and awareness of how to use AI both responsibly and successfully.Malay was also one of 25 individuals chosen globally to envision the industrial future for the Marzotto Group, Italy, on its 175th anniversary. He holds an MBA, M.Sc. and B.E., with experiences across India, UAE, Italy and Canada.A Duke of Edinburgh awardee, Malay has been driving the subject of responsible AI management as an advisor, author, online instructor and member of the European AI Alliance that informed the HLEG on the European Commission’s AI policy. At other times, he remains a Fly that loves to travel and blog with Mrs. Fly.Blog links: www.TheUpadhyays.com Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88939042 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563701
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