How does the use of data, during elections, by political organizations, impact the voters ? / Johan DALLEMANS / 2022

Titre : How does the use of data, during elections, by political organizations, impact the voters ? Type de document : Mémoire Auteurs : Johan DALLEMANS, Auteur Année de publication : 2022 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Entreprise DIGITAL Management ELECTION ; INFORMATION ; POLITIQUE ECONOMIQUE ; WEBMARKETING Résumé : Since the apparition of the internet, personal data have become a major concern for citizens. All data have become available and all activity on the web is mapped out. Elections are heartbreaking for democracies but are becoming more and more neglected, especially by the younger generations. The fact that the internet has become more and more important through the years has led some companies to use the data available on it. A lot of sectors have used it, starting with the commercial sector which used it to understand consumer behavior and push for consumption.This trend has thus developed in the political sector with the emergence of companies dedicated to understanding the voters and proposing solutions adapted for political organizations to run a campaign. The way to run a campaign and convince voters is then different than it was before the advent of the internet. Electoral strategies have changed and the expectations of voters did too. Our objective here is to show the link between the use of data by political organizations and the impression of voters toward the evolutions of the political campaign since the appearance of electoral marketing techniques. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563765