| Résumé : |
MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition remains the first international management text to offer students a thorough review and analysis of the latest research on international management by using a strategic perspective. Authors John B. Cullen and K. Praveen Parboteeah use strategy as a unifying theme to explore the global economy and the impact of managerial decisions, teaching students to approach international management with a strategic mindset.The text examines comparative management issues, revealing the strengths and weaknesses of competitors and how to adapt organizational practices. It also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.In addition, MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition discusses how cultural differences affect strategies and operations, giving students an appreciation for how social institutionssuch as the economic system, the political system, the education system, and religionplay an important role in any multinational operation.With a distinctive strategic approach, up-to-the-minute coverage, real-world examples, and innovative resources, MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH, 6e, International Edition helps students develop the essential skills required to formulate and implement successful strategies in the competitive global environment. |
Multinational management / CENGAGE LEARNING (2014)
