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Auteur Capucine PERRIN |
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The impact of customer CSR expectations on companies'supply strategy / Capucine PERRIN / 2022
Titre : The impact of customer CSR expectations on companies'supply strategy Type de document : Mémoire Auteurs : Capucine PERRIN, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CLIENT ; STRATEGIE
Entreprise
CSRRésumé : The impact of globalization on different companies around the world is enormous. With demand becoming more and more diverse, companies are faced with new realities since some customers want different product lines, some customers want a less expensive product, some customers want more sustainable products etc : the company must adjust the supply of raw materials, processing,handling and delivery to ensure the desired product to the customer. Indeed, the worst situation a company can suffer is customers buying from the competition, therefore everything is done with the goal of providing the product the customer wants, in the condition he expects since adapting to their
needs is the best way to build customer loyalty.Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564556
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