Bollywood as a Soft Power Tool in France: Challenges and Opportunities for a Booming Indian Industry / Benjamin FOUQUES DUPARC / 2022

Titre : Bollywood as a Soft Power Tool in France: Challenges and Opportunities for a Booming Indian Industry Type de document : Mémoire Auteurs : Benjamin FOUQUES DUPARC, Auteur Année de publication : 2022 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management INDE ; FRANCE ; CINEMA SECTEUR Résumé : We will first of all proceed to a literature review that will have several objectives. First, it will allow us to define the specific terms of this subject in order to foster a better understanding of the stakes, the ins and outs. Subsequently, this literature review will allow us to contextualize the topic, both historically and geographically. Focusing on specific issues related to the importance of soft power in a globalized and interconnected world, the interest of this contextualization is to provide the reader with a more global overview of the current situation of the world, its history, but also its future. Finally, we will review the results of a qualitative research conducted with 14 participants, aimed at understanding the real impact of Indian soft power in France through Bollywood, its limits, its challenges and its opportunities for potential expansion. Therefore, data were collected from 14 French people who agreed to participate in a semi-structured interview, allowing us to have an overview of the current perception of the French of Bollywood and India. Several themes were analyzed during this research. Whether it is the interest that the French have for foreign cinema, their perception of Bollywood and Indian culture or the future of Bollywood in France, this research aims to highlight the limits of the cultural impact of Bollywood, as a soft power tool, in France. In addition, it also aims to identify the opportunities that Bollywood may have in the coming years. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564562