How can neuroscience be implemented in a cosmetic store to improve customer experience? / Paula RODRIGUEZ / 2022

Titre : How can neuroscience be implemented in a cosmetic store to improve customer experience? Type de document : Mémoire Auteurs : Paula RODRIGUEZ, Auteur Année de publication : 2022 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CLIENT ; COSMETIQUE ET PARFUMERIE SECTEUR ; NEUROSCIENCES Résumé : The use of neuroscience to improve the customer experience has gained a lot of importance in the brand marketing strategies during the last years. Indeed, customers are looking for new experiences that stimuli their senses and emotions when purchasing. Currently, consumers do not longer purchase to obtain products or services, but they look for living new experiences and experiment emotions and sensations during the whole purchasing process. One effective way of achieving it is through the sensory marketing due to it aims to stimulate the senses of the consumers and create new experiences through the sight, touch, smell, taste and hear. Besides, neuromarketing should be used to improve the brand strategies because it allows to know in a better way the customers and its behavior. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564569