Esport & Brand Image / Hubert SALIGUE / 2022

Titre : Esport & Brand Image Type de document : Mémoire Auteurs : Hubert SALIGUE, Auteur Année de publication : 2022 Importance : 39 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management IMAGE DE MARQUE ; TECHNOLOGIE Résumé : The gaming world is still a young industry. So are the activities related to it. However, there are some outstanding performances and benefits. Especially the competition of electronic games more commonly called esport. Esport is becoming increasingly popular. This brief aims to reflect the potential of esport and the marketing opportunities that are present. Through the concepts of marketing and brand management, we will study the possibilities of esport for brands. In order to appreciate this research, it is advisable to be curious and to go beyond these preconceptions about an activity sector that is hardly presented in the traditional media. Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564570