Influence of Neuromarketing on the Consumer's Buying Process / Federico Perez MONTENEGRO / 2022

Titre : Influence of Neuromarketing on the Consumer's Buying Process Type de document : Mémoire Auteurs : Federico Perez MONTENEGRO, Auteur Année de publication : 2022 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management CLIENT ; MARKETING SENSORIEL ; ACHAT Résumé : Today marketing and everything that revolves around business and product marketing is changing radically; day after day, we see the constant disruptive innovations in this area, and companies that do not adopt these practices or innovations are being left in the past and losing new markets that are opening, with all these innovations what is sought is to improve the marketing of a specific product and positively affect the perception that will get the final consumer throughout their buying process from the recognition of this product to the behavior or post-purchase result. Therefore, this study seeks to show the influence of Neuromarketing in the final consumer’s buying process, where the changes can be generated in the perceptions that consumers have through the application of different techniques that have to do with neuroscience in the field of marketing will be studied. This study concludes that through neuromarketing, you can get to understand in a better way the consumer and what they are looking for in a product; this is given by the studies that are conducted, this tool can revolutionize traditional marketing and modern trade in general, offering the companies that implement this tool a great approach to that perfect product that is increasingly closer to the preferences, tastes, and senses of consumers, taking into account their feelings and experiences. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564597