The supposedly ambiguous attitude of salespeople towards ethics / Alexandra LOMBARD / 2022

Titre : The supposedly ambiguous attitude of salespeople towards ethics Type de document : Mémoire Auteurs : Alexandra LOMBARD, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management ETHIQUE ; VENDEUR ; COMPORTEMENT Résumé : Salespeople – company representatives selling products or services to other people or companies – have suffered from a poor reputation for decades. From the outset as we might say. They are commonly seen as selfish, ruthless, manipulative, and ready to do anything to succeed, driven entirely by greed. This is how the public seems to have always pictured salespeople and how some of them see each other too. In short, they are considered unethical.Besides, the rapid change in the business environment that we have witnessed these last years has impacted salespeople and practices: the ever more competitive environment is increasing the pressure on profit, and consequently on salespeople’s performance, leading some of them to adopt ethically questionable behaviors and practices. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564599