| Titre : |
Strategy builder : how to make and communicate more effective strategies |
| Type de document : |
Livre |
| Auteurs : |
Stephen CUMMINGS, Auteur ; Duncan ANGWIN, Auteur |
| Editeur : |
John Wiley & Sons |
| Année de publication : |
2015 |
| Importance : |
VIII; 243 p. |
| ISBN/ISSN/EAN : |
978-1-118-70723-4 |
| Prix : |
34 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
STRATEGIE
|
| Résumé : |
"A visual and interactive guide to building and communicatingstrategies that actually work The effective conditions for selling a strategy are not thatdifferent from a public presentation or a coach seeking to get hisplayers to change tack. For a new approach to succeed you need 'buyin'. Your stakeholders -- bosses, employees, peers, governmentofficials, and investors -- are already making judgments abouthow much they will engage with you and your strategy within sevenseconds of you beginning to explain it. They, and you, are makingstrategic decisions at a glance. So how do you best captivate yourpotential stakeholders in your strategic endeavours? TheStrategy Builder will show you how. Combines a quick guide to key management frameworks with aninteractive "how to adapt the model" approach Includes comments and tweets from experts around the world A visually interactive guide that puts strategy building inperspective "-- |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156892 |
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Strategy builder / John Wiley & Sons (2015)
