| Titre : |
Strategic Social marketing |
| Type de document : |
Livre |
| Auteurs : |
Jeff FRENCH, Auteur ; Ross GORDON, Auteur |
| Editeur : |
Los Angeles, [Calif.] ; : SAGE |
| Année de publication : |
2015 |
| Importance : |
XVII; 429 p. |
| ISBN/ISSN/EAN : |
978-1-4462-4861-4 |
| Prix : |
53 EUR |
| Note générale : |
Bibliogr. à chaque fin de chapitre. Index. |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
MARKETING SOCIAL ; MARKETING MIX ; MARKETING STRATEGIQUE
|
| Résumé : |
Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.
The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156904 |
Strategic Social marketing / Los Angeles, [Calif.] ; : SAGE (2015)
