How can companies influence customer’s behaviors and their consumption through social media? / Lucie COFFINET / 2022

Titre : How can companies influence customer’s behaviors and their consumption through social media? Type de document : Mémoire Auteurs : Lucie COFFINET, Auteur Année de publication : 2022 Importance : 30p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; RESEAU SOCIAL ; STRATEGIE Résumé : In order todevelop my problematic and illustrate my hypothesis, I conducted various research from differentsources.First of all, I did a large part of my research on the Internet. I was able to collect quantitative data thanks to several studies or surveys published on the web by different research organizations such as statistica and we are social. In addition, I was able to gather qualitative data from online articles that allowed me to understand certain digital marketing and influence techniques. However, these online data were too general and had some limitations. Indeed, in my dissertation, I wanted to deliver more detail about the influence techniques used to create memorable content for Internet users on social media. Reading several books allowed me to complete my information on the subject. I was able to demonstrate a more psychological aspect of the power of influence and the techniques used to exert this influence on social media such asthe neuromarketing and chromatic psychomarketing approachesfor example. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565241