The Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail / Sindhu PRASANNA / 2022

Titre : The Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail Type de document : Mémoire Auteurs : Sindhu PRASANNA, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management AUTOMATISATION ; CLIENT ; GRANDE DISTRIBUTION SECTEUR ; LIBRE SERVICE ; SUPERMARCHE Résumé : The primary focus of this research is on customer satisfaction with automated grab-and-go supermarkets. To begin with, customer happiness is the most important component in determining whether you will succeed or fail in a competition. It is a well-known reality that in our ever-changing environment, customer preferences vary all the time. As a result, it's critical to anticipate changing components in order to satisfy end users. Customer trust, loyalty, and retention are by-products of these measurements. In the research from Sharma & al. (2014), Customer acceptance of technology is a key driver determining the rate of change. In the automated checkout environment, it's vital to keep track of how effectively people embrace new technology. Our research questions are as follows: How satisfied are end-users with completely automated checkout systems in retail environments? How does perceived satisfaction affect the propensity to utilize completely automated checkout systems in retail? To answer these we discovered six important key terms that have an impact on perceived satisfaction and the inclination to employ completely automated checkout systems in our research. These six parameters have guided our interview and survey study questions: 1.Perceived Speed,2.Perceived Enjoyment,3.Perceived Ease of use,4.Perceived Control,5.Perceived Reliability,6. Perceived Security. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565319