How streaming platform's feature are impacting the music listenning habits of the generation Z ? / Romain POUYES / 2022

Titre : How streaming platform's feature are impacting the music listenning habits of the generation Z ? Type de document : Mémoire Auteurs : Romain POUYES, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATION ; MUSIQUE Résumé : Considered a real breakthrough for music industry, music streaming is the main way to listen to music nowadays. I t can be used on any electronic platform and can be used anywhere and at any time. The benefits of applications are numerous and provide users with an impressive music library at their fingertips.The aim of this paper is to study and investigate the consequences that streaming platforms have on the music listening habits of a generation (generation Z) through their implementation of numerous features. Streaming technology is bound to have an impact on our music listening habits and behavior.The study put forward in the paper included several hypotheses. Conviviality and musical diversity are directly related to the use of smart playlists when the emotion and sharing of music is mixed with the use of a premium version (offering a full range of features). Hypotheses on conviviality and musical diversity contexts show an impact of the use of smart playlists when premium versions do not have a direct influence on the emotion sought in the music as well as on the musical sharing. The results are different depending on the variables, but they show the purpose for which Generation Z uses streaming today and allow us to understand what is desired, what is not expected by this generation or what is not well enough developed by the platforms. This understanding thus offers clues as to how streaming platforms can develop to better accommodate the desires of Generation Z. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=567377