Biometric technologies in smart devices : an user experience and brand trust model / Maria Camila SILVA GUAJARDO / 2022

Titre : Biometric technologies in smart devices : an user experience and brand trust model Type de document : Mémoire Auteurs : Maria Camila SILVA GUAJARDO, Auteur Année de publication : 2022 Importance : 35p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management AUTHENTIFICATION ; SERVICE ; COMPORTEMENT DU CONSOMMATEUR Résumé : The latest advances in technology and science have allowed Biometric Technologies to flourish. The improvement in Machine Learning, AI, better graphics processors and cameras, advances in processing algorithms (DNNs) (López, 2019), easy the access to these technologies, currently present in all our smart devices.Biometric data not only identifies users physically, but also allows characterizing the behavior associated with the conduct of consumers according to the analysis of different behavioral indicators (Alzubaidi & Kalita, Authentication of Smartphone Users Using Behavioral Biometrics, 2019). Different types of technologies embedded in our devices allow companies to have a large database of our behaviors and biometric data. But to analyze this data efficiently and fruitfully, it is necessary to have the knowledge of which are the main factors that can have a degree of influence in the user behavior and attitude.The Fishbein Ajzen Attitude Behavior Model (Ajzen & Fishbein, 1980) picture the effects of beliefs on a person's attitude (in this case applied to biometric technologies) and how it affects the behavioral intentions and by consequence the actual behavior of the person (Liska, 1984). Using this model as a framework, the research carried out seeks to be able to identify the variables and their degree of influence on the user experience with these technologies and, consequently, on trust in the brandin order to generate a concise model that allows to reach conclusions and lines of concrete action for brands and companies on how through these different factors it is possible to improve both the experience and the level of consumer satisfaction with their product / service. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=567379