Can movie production, supported by big data, reflect a globalized society? A qualitative analysis of Netflix production process / Charles SIMON / 2022

Titre : Can movie production, supported by big data, reflect a globalized society? A qualitative analysis of Netflix production process Type de document : Mémoire Auteurs : Charles SIMON, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management ANALYSE DES DONNEES ; BASE DE DONNEES ; CINEMA ; CINEMA SECTEUR Entreprise NETFLIX Résumé : The aim of this research work is to highlight the contribution of Big Data to the production of cinematographic works that will arouse the interest of the greatest number of people. Focusing on the Netflix platform, which has repeatedly acknowledged the use of this system in its creative decision-making, this work will explore several concepts. Firstly, the literature review lay the foundation for existing concepts that can be used to advance research, such as Big Data, Netflix's production system and the link between films and society. As the linkage between culture and social climate has often been pointed out, this paper shows that Big Data is used by new giants of the cinematographic industry such as Netflix to better fulfil this role. In a second step, these concepts are further developed through a qualitative study aiming to understand to what extent the collection of data through Big Data can produce a tailor-made movie for society. In conclusion, Big Data allows a better accuracy in targeting a large public. The use of this massive data collection is a way to depict a particular theme the whole world is subject to and to identify how it should be put into perspective. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=568518