The Search / John BATELLE / PORTFOLIO (2006)

Titre : The Search : How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Type de document : Livre Auteurs : John BATELLE Editeur : PORTFOLIO Année de publication : 2006 Importance : 336 p. ISBN/ISSN/EAN : 9781591840880 Langues : Anglais (eng) Mots-clés : Entreprise GOOGLE Management ENTREPRISE ; ENTREPRISE MULTINATIONALE ; HISTOIRE DE L'ENTREPRISE Index. décimale : 112.64 HISTOIRE DE L'ENTREPRISE Résumé : What does the world want? According to John Battelle, a company that answers that question—in all its shades of meaning—can unlock the most intractable riddles of business and arguably of human culture itself. And for the past few years, that’s exactly what Google has been doing. But The Search offers much more than the inside story of Google’s triumph. It’s a big-picture book about the past, present, and future of search technology and the enormous impact it’s starting to have on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=569076

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J7180	112.64 BAT	Livre	Library Campus de Rouen	Salle de lecture	Disponible